Holmes Chang
UX/UI Design
I'm a UX designer, artist, and branding expert with over five years of professional experience. As a freelance and full-time position, I have worked with numerous clients, both large and small businesses alike.
Design
Portfolio
MY BIO - ABOUT ME
My BIO
3
ABOUT ME
Hello, I'm Holmes Chang
As Lead UX/UI Designer and
integrated marketing specialist
Taiwan
I have 5 years' experience in
- Visualising a large range of UX/UI information,
- Developing content-based strategies, and
- Implementing systems for managing social media.
University of Stirling | 2015/16
MSc in Marketing (with Merit)
Oral + Dissertation: Distinction
- Consumers’Attitude towards Mobile Advertising- A Comparison between the United Kingdom and Taiwan
CONTENTS
Full-time
2019
2014
2017
2015
2024
Part-time
4
CPT Markets is a world-leading leveraged products broker in online trading of the global markets. CPT offers 130+ leveraged product instruments for global investors to trade. We became the preferred brand of many traders by putting the funds safety as a top priority and providing an efficient, safe, simple trading journey.
Work
Official Website
Project Overview
The purpose of this project is to design, develop, and launch the official website for CPT Markets UK. The website will serve as a central online platform to showcase our products/services, provide essential information, engage with our target audience, and strengthen our online presence.
Why did we need this?
As part of our ongoing commitment to staying at the forefront of user experience and technology trends, it became evident that 1) our current official website lacked the modern features and functionalities required to meet evolving user expectations. 2) User feedback, coupled with an analysis of industry best practices, revealed that our website was falling behind in terms of responsiveness, intuitive navigation, and interactive elements.
To maintain our competitive edge and provide our audience with an optimal online experience, we initiated the website redesign project to incorporate the latest design principles, enhance user engagement, and ensure seamless functionality across various devices. The change was imperative to align our online presence with contemporary standards, improve user satisfaction, and better showcase our products / services.
The Perfect Header
CTA
The Gutenberg Principle or Z-Pattern
Mission
- Create an Informative and Engaging Website: Develop a user-friendly website that provides accurate and up-to-date information about our organization, products/services, and news.
- Enhance Brand Visibility: Improve our online brand image and recognition through a visually appealing and cohesive website design.
- Optimize User Experience: Ensure an intuitive navigation system, responsive design, and fast- loading pages to enhance user satisfaction.
- Drive Conversions: Implement features and calls-to-action (CTAs) that encourage visitors to take desired actions, such as requesting quotes, signing up for newsletters, or making purchases.
- Improve SEO Performance: Optimize the website for search engines to increase organic traffic and visibility.
Home Page
Highlight active step
Wireframing
Use both of the button’s size & type
Prototype
Use icons to identify items visually
Slide Menu
User Flows
Client Portal
Project Overview
The purpose of this project is to design, develop, and implement a secure and user-friendly client portal for CPT Markets UK. The client portal will serve as a centralized platform for clients to access, manage, and interact with their accounts, data, and services.
Why did we need this?
The decision to overhaul our Client Portal was driven by a deep dive into user feedback and evolving industry standards. Our analysis revealed that 1) while the existing portal served as a repository for information, it lacked the intuitive interface and personalized functionalities that our clients increasingly demanded. 2) Feedback from users highlighted navigational challenges and a lack of customization, hindering their ability to efficiently access and utilize resources. 3) Moreover, industry benchmarks and competitor analysis indicated a gap between our portal's offerings and the evolving expectations of users in our sector.
To better cater to our clients' needs, improve engagement, and ensure a more user-friendly experience, we initiated the redesign of the Client Portal. Our objective was to create a more intuitive, personalized, and responsive platform that aligns with modern user preferences and fosters increased client satisfaction and engagement.
Click on the Help Icon to Open the Tooltip
Choose the Right Statistics Type
Provide Relevant Articles
Implement the Seamless Chatbox
Mission
- Create a Secure and User-Friendly Portal: Develop a robust and secure client portal that ensures the confidentiality and integrity of client data.
- Enhance Client Experience: Provide clients with easy access to their accounts, services, and support resources, aiming to improve overall client satisfaction.
- Streamline Communication: Implement features for clients to communicate with our team, submit inquiries, and receive timely responses.
- Efficient Data Management: Enable clients to view, update, and manage their data, transactions, and account details conveniently. 5. Compliance and Security: Ensure the portal complies with relevant data protection regulations and security best practices.
Home Page
Use labels cleverly
Wireframing
Use consistent buttons
Prototype
Support icons with labels
Slide Menu
User Flows
Registration KYC
Project Overview
The purpose of this project is to design, develop, and implement an efficient and compliant KYC registration system for CPT Markets UK. The KYC registration system will serve as a robust and secure platform for collecting, verifying, and maintaining customer identity and compliance information.
Why did we need this?
Our decision to revise the Registration KYC process was driven by a dual focus on compliance and customer experience. While our existing KYC procedures ensured regulatory adherence, 1) feedback from both internal audits and customer interactions highlighted inefficiencies that hindered seamless onboarding. 2) Long verification times and complex documentation processes were impacting our ability to swiftly welcome new clients while maintaining stringent compliance standards.
Recognizing the importance of both regulatory compliance and customer satisfaction, we aimed to streamline the KYC process. Our goal was to reduce onboarding times, enhance the user experience, and ensure a smoother and faster verification process without compromising on regulatory requirements. Therefore, the change in our Registration KYC procedures was essential to strike a balance between compliance obligations and providing a frictionless onboarding experience for our clients.
Enhance Hierarchy
- Increase White-space
- Increase Line-height & Lower contrast
Make Our CTA Stand Out
Use Persuasive Description
Mission
- Enhance Compliance: Implement a KYC registration system that ensures compliance with relevant regulations and industry standards.
- Streamline Onboarding: Simplify and expedite the customer onboarding process, making it more user-friendly and efficient.
- Improve Data Accuracy: Collect and maintain accurate customer information, reducing the risk of fraudulent activities and data discrepancies.
- Enhance Security: Implement strong data security measures to protect sensitive customer information from unauthorized access and breaches. 5. Enhance User Experience: Create a user-friendly interface for customers to submit KYC information easily and track the status of their submissions.
Home Page
Onboarding
Personal Details
Financial information
Suitability test
Upload documents
KYC Steps
User Flows
Email marketing
Project Overview
The purpose of this project is to plan, execute, and optimize an effective email marketing campaign for CPT Markets UK. The email marketing campaign aims to achieve specific marketing goals and engage with our target audience effectively.
Subject Line
Why did we need this?
Our decision to overhaul our email marketing strategy stemmed from the analysis of key performance indicators and market trends. Despite past successes, it was evident from declining open rates and engagement metrics that our existing approach was becoming less effective in resonating with our target audience. In addition, shifts in consumer behavior and preferences towards more personalized and segmented content prompted the need for a more tailored and dynamic email strategy.
The aim was to adapt to evolving customer expectations, improve relevance, and drive higher conversion rates. Therefore, the change in our email marketing tactics was essential to revitalize engagement, enhance the customer experience, and ensure that our communication aligns with the changing landscape of digital marketing.
Salutation
Purpose of the Email
Company Details
CTA
Services
Closing and Signature
Mission
- Drive Conversions: Create and deliver compelling email content that encourages recipients to take desired actions, such as making purchases, signing up for newsletters, or requesting information.
- Increase Engagement: Develop engaging email campaigns that resonate with our target audience, resulting in higher open rates, click- through rates, and overall engagement.
- Segmentation and Personalization: Implement audience segmentation and personalization strategies to deliver relevant content to specific target groups, enhancing the overall customer experience.
- Build and Nurture Relationships: Use email marketing as a tool to establish and nurture relationships with customers, building brand loyalty and trust.
- Measure and Optimize: Implement analytics and tracking to measure the effectiveness of email campaigns and continually optimize for better results.
Home Page
OTHERS
14.
9th U-6 Forum on International Collaboration & Development 2014, Ling Tung University - Sheng-Yue Hall, Sheng-Yi Building, Taiwan (ROC)
Position: Volunteer – Interpreter (P/T: October 26-27, 2014) Educational Organisation: Ling Tung University
15.
International Forum – Talent Development of Enterprise Engagement Through Skills Competition 2014, TWTC Nangang Exhibition Hall & National Taiwan University of Science and Technology - International Building 101 Room, Taiwan (ROC)
Position: Interpreter (P/T: July 31 - August 6, 2014) Organisation: Ministry of Labour
OTHERS
16.
Eco-Products International Fair 2014, TWTC Exhibition Hall 1, Taiwan (ROC)
Position: Marketing and Sales Management (P/T: March 13-16, 2014) Organisation: GTPO Ministry of Economic Affairs
17.
ISU Four Continents Figure Skating Championships 2014, Taipei Arena, Taiwan (ROC)
Position: International Volunteer – Interpreter (P/T: January 20-25, 2014) Organisation: Chinese Taipei Skating Union
OTHERS
18.
10th Annual Charity Book Exchange 2014, Taichung ZhongMing Park, Taiwan (ROC)
Position: Marketing and Sales Management (Interns: March 22, 2014) Company: Compass Magazine
19.
Compass Taichung International Food & Music Festival 2014, Taichung Art Museum Parkway, Taiwan (ROC)
Position: Marketing and Sales Management (Interns: May 24-25, 2014) Company: Compass Magazine
20.
This is JAZZ - Taichung Fall Jazz Festival 2013, Taichung Civic Square & Calligraphy Greenway, Taiwan (ROC)
Position: Marketing and Sales Management (P/T: October 19-27, 2013) Company: CSR-TAIWAN Summit Brand Marketing Company
get in touch
Phone
07421 780113
haochang2127@gmail.com
Holmes Chang